Creating a Compelling Brand

A compelling brand helps a customer notice your company, remember it, love it and be loyal to it. Your brand positioning allows you to discover and shape how customers think about your brand in the competition and become top-of-mind among a sea of choices.

Stake a claim for your brand positioning

Brand positioning clarifies your company’s products, services, vision 
and mission to your target audience. Your positing is everything you do and say. It’s a pathway to uncovering, creating and occupying a distinctive 
place in customer's mind for your brand. A compelling positioning allows companies to deliver on 
what customers want and expect while connecting with them in a way that beyond other 
competitors to do.

Identity

Customers are bombarded everyday with messages coming in from 
different channels. Nowadays, customers would go through many steps and use multiple devices to pick and choose before making their purchasing. For this, a clear differentiation in competition couldn't be more important to help turn it into sales. You're challenged to how to get the customers' attention and have a unique place in their minds! You also need to watch out carefully the competition environment in which other players are watching you.

Differentiation

Consumer’s expectations are ever changing, shifting and more demanding. Their power 
is consolidating with improving access to information, an assortment of 
choices for goods and services, and ready platforms to freely share their 
experiences. As a result, consumers have become more demanding 
and even skeptical about the ability of big brands to keep their 
promises. When consumers are expecting more, it's getting harder for businesses to keep up with also.

Customer Expectation

On this journey, customers are interacting with your brand. Customer's experience on the journey has a significant impact on the customer loyalty and retention. Therefore, you must orchestrate how to improve their experience when interacting with your brand from start to finish.

Customer Journey

Here are some Inputs about brand positioning

You'll need to figure out how to convey your ability to alleviate their challenges in a unique way to penetrate the significant market noise. Practice consistency in your overall theme, and include contextual personalization when applicable.

Before you launch your campaigns, set up metrics to help understand their performance. Use the data to confirm that your messaging is reaching the right people at the right time through the right channels. Data should drive this process and its iterations — and it should fuel your entire marketing strategy if you want to see success.

Relevance starts from what you can do and who you can be for your customers. Then, you need to interact with them in the right way to create a positive brand experience.

The most pressing challenge will be staying up to date with new and emerging artificial intelligence capabilities. With new AI techniques and methods coming online every day, it can easily make your current marketing plan obsolete. Using industry news filters like Feedly will prevent your team from missing out on AI-based advantages as soon as they’re available.

Branding, we prefer to beginning with the end in mind

Transforming a Brand

Generating Leads

We help you create a strong brand positioning, strive for success

In the mind of customers, where is your brand?

Brand identity is the spirit of your company, it manifests your values, principles and vision. 

Key factors of strong brand identity:

> Company mission

> Company or brand values

> Brand personality

> Brand positioning and how you differentiate yourself from your competitors

> Your brand voice and communication style

A strong, cohesive brand identity can build brand recognition and become a real differentiator in competition within your target market. It creates a tie with your customers who know you, remember you and make them feel connected and involved with your brand. 

What shapes your customer's preferences?

In the general noise of marketing and advertising, how to impress your target customers that your brand is something unique, favorable and credible?

Answers to these shall be your USPs, which will carve out a unique place in your customers’ minds for your brand.

Two questions we’d ask for your sharing:

A. Where your product is today?

B. Where it would be ideally?

Share with us your answers that we can see how to get your product positioning from A to B, from today’s Current position to tomorrow’s Ideal position!


How to stand out in competition and maximize your market potential?

By using the following format, creating an ideal position for your product positioning could be just far much easier:

> For (target customer) who (statement of need or opportunity), the (product name) is a (product category) that (key benefit, reason to buy).

> Unlike (primary competitive alternative), our product (statement of primary differentiation). 

Share with us the format after you filling in that we will see how to create a particular image of your brand in customers’ minds and identify you from competitor alternatives.