How to Increase Sales, Smarter and Faster?

Many companies worldwide have witnessed the economic slowdown in the past years because of the pandemic. The pandemic could come its end soon. After going through the hard times, what sales strategies shall be implemented to increase your sales faster?

You're recommended to embracing smart selling to boost sales

There’s no shortage of options, but different sales channels can yield vastly different results. For example, social commerce is catching on fast around the world, which is helping make TikTok so worldwide popular.
Personalization is not a magic, it’s a method. Some research found that 60% of consumers are more likely to become repeat buyers after a personalized shopping experience with a retailer. Omnichannel retail trend isn’t simply to offer customers multiple ways to shop (although that kind of flexibility and convenience is good!). It’s to enable customers to dip in and out of different channels, while still maintaining a consistent, uninterrupted user journey.

Right Sales Channels

For B2B sales, depend on the target audiences you sell to and your team’s capabilities, it’s important to consider both an inbound and outbound sales plan.
In B2C, you need to sell an idea that emotionally connects you with customers. 
D2C businesses continue to acquire a larger share of the overall retail industry worldwide. By ignoring conventional retail distribution networks, D2C businesses may play with a variety of distribution methods, such as direct selling online, pop-up stores, plus social media collaborations.
The online marketplace trends are significantly affecting online as well as in-store sales growth, and also pave the way for sustainable growth of modern businesses.

Clear Sales Strategies

Social commerce is more than simply offering customers a “link in bio” to access your online store. This shopping channel represents a change in when, how, and where customers are exploring and making purchase decisions. How marketers could do to forge new relationships with consumers, more fun and engaging?
Influencer marketing is king. The engaging contents created educates and informs their audience. The influencers have the power to grow a large audience.
The turmoil from the past few years has taught marketing teams to embrace an agile approach to marketing and build flexibility into their marketing strategy. It’s a plan B for global events and changing trends in your industry.

Smarter Marketer

You see the changing market dynamics in retail industry?

A global survey found that nearly 60% of consumers polled expect a lot of retail space – more than half – to be focused on experience rather than product by 2025. Customers get bombarded with messages from all channels day and night. The benefit of personalization in marketing and sales has become more obvious. More retail brands are leveraging their efforts to make full use of artificial intelligence and machine learning to create personalized contents.

According to a study by McKinsey, 75% of consumers who adopted a new shopping behavior during the COVID-19 outbreak plan to stick with it post-pandemic. Value can't just be a buzzword in the future of retail. It’s more and more important for store owners to understand consumers at a local level. If they want more lifetime value from and for customers, it starts with incentivizing them to buy in on the brand experience, not just the products.

The pandemic has given e-Commerce  a strong push in the last years. The crisis year 2022 puts a small damper on the online boom, mainly due to spending shifts. This will probably change again in 2023. Because if the overall economy turns out to be more positive again, this will also have an effect on sales growth in online retail – in our various scenario variants, we expect positive growth rates until 2026.

Customers today expect consistent, high-quality experiences across all touchpoints with a brand, including marketplaces, social media, eCommerce sites, and more. To establish deeper client ties, use digital technologies to tailor solutions for their complicated demands and create more consultative roles. You can use automation to improve your customer experience like chatbots, service robots...etc.

In the Distribution & Retail landscape, what we see is not only to survive, but to thrive

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Retailing in the ever Evolving Digital Age

What we can do together, to sale smarter?

  • For B2B buying, reach B2B Buyers with the right contents they look for to make decisions. 
  • Make B2B marketing contents like what B2C does, to get more attention and engagement. 
  • No matter B2B or B2C, omnichannel is the only channel for any size commerce business to survive. Implementing a omnichannel retail strategy just in time. 
  • At the crossroads of retail convergence, marketplaces, omnichannel sales, personalization, social media commerce, you must be on the way!

  • Except for service robots you may ever encounter in some restaurants or stores, self-driving cars, drones, vacuum cleaning robots, self-service cash register...all these AI tools have made a splash in our lives. It’s just critical to keep an eye on some emerging AI technologies and then try to harness them to make them become your smart AI tools for your business success. 
  • Collaboration between human and AI robots is becoming more than common. You shall be ready to work with the robots shoulder-by-shoulder for smarter . 
  • ChatGPT is smart, the capability of Quantum computing with AI also very promising with more industrial applications. 

  • User-generated content and influencer marketing dominate for any modern digital marketing success. Make your contents be more relatively personalized. 
  • Market-imposed disruptions are ongoing. Aligning with creators and influencers’ public power, brands shall craft their contents exquisitely to engage the customers. 
  • Take all marketing platforms as TikTok, cause your audiences may have a TikTok-like expectation. Make good use of automation tools to better understand your customer needs. ChatGPT for example, undoubtedly can help your marketers automate many effective tasks.