How to Increase Sales, Smarter and Faster?
Many companies worldwide have witnessed the economic slowdown in the past years because of the pandemic. The pandemic could come its end soon. After going through the hard times, what sales strategies shall be implemented to increase your sales faster?
You're recommended to embracing smart selling to boost sales
You see the changing market dynamics in retail industry?
A global survey found that nearly 60% of consumers polled expect a lot of retail space – more than half – to be focused on experience rather than product by 2025. Customers get bombarded with messages from all channels day and night. The benefit of personalization in marketing and sales has become more obvious. More retail brands are leveraging their efforts to make full use of artificial intelligence and machine learning to create personalized contents.
According to a study by McKinsey, 75% of consumers who adopted a new shopping behavior during the COVID-19 outbreak plan to stick with it post-pandemic. Value can't just be a buzzword in the future of retail. It’s more and more important for store owners to understand consumers at a local level. If they want more lifetime value from and for customers, it starts with incentivizing them to buy in on the brand experience, not just the products.
The pandemic has given e-Commerce a strong push in the last years. The crisis year 2022 puts a small damper on the online boom, mainly due to spending shifts. This will probably change again in 2023. Because if the overall economy turns out to be more positive again, this will also have an effect on sales growth in online retail – in our various scenario variants, we expect positive growth rates until 2026.
Customers today expect consistent, high-quality experiences across all touchpoints with a brand, including marketplaces, social media, eCommerce sites, and more. To establish deeper client ties, use digital technologies to tailor solutions for their complicated demands and create more consultative roles. You can use automation to improve your customer experience like chatbots, service robots...etc.