Better Re-thinking Your Go-To-Market Matrix?

Your organization’s uppermost focus is to drive more sales into your revenue and to generate higher overall profits. Yet, consistent sales could happen rarely without a strong marketing communications strategy.
When consumers are constantly being bombarded with various products and services flying all over, what you can do to make sure you can stand out?

4 Core elements of an refined marketing messaging

Your Message

What you want to say

Your Medium

Which channels you want to say it through

Your Timing

What time you’d like to say it

Your Target

Who your messages aimed at

Do you note that your communications in marketing are disrupting?

More companies would apply AI-powered marketing strategies. 
Like ChatGPT, you may have already noted how AI shapes the 
game of content creation, specifically copywriting and image 
generation. Your audience is exposed to a colossal amount of 
this AI-generated content, which is highly relevant, engaging, 
targeted and well-written. Can you outdo the algorithms? 
Probably not, but you can't ignore their influence on your audience.

AI-powered Marketing

Distributors, retailers, brands all are increasingly adopting the marketplace into the core of their strategy. You can't use social media as your only platform to your audience or promote your business. Rather than communicating with your audience through only one social media platform, you must message your customer across all available communication platforms. With content created by people, not brands, achieving a greater reach and visibility — with a decentralized way of promotion that's more difficult to censor — now is a good time to prioritize user-generated content and leverage your personal brand.

Social Media Disruption

Omnichannel Messaging delivers messages in front of potential 
customers across all the possible platforms you could imagine... It’s the most 
effective strategy a business can use to provide customers with the 
seamless sales and service experience they want. By personalizing, 
simplifying and connecting the points of direct engagement, it creates 
a single seamless, consistent conversation with the customers that 
they want.  This increases customer conversion and retention while 
minimizing their acquisition costs, ultimately retaining almost three 
times more customers than non-omni-channel businesses.

Omnichannel Messaging

If you aware of that the marketing you ever knew is set to be reshuffled?

According to some market survey, approximately 30% of companies have already adopted evolving digital technologies that make up, like automation, artificial intelligence (AI), and machine learning. That percentage is expected to double to 60% in the next three to five years.

Marketing personalization is getting even more personal. Customers don’t have time to cut through marketing noise. That’s why true personalization offers contextually relevant and perfectly timed messages fueled by tech that interprets data instantly.

The importance of omni-channel experiences will only increase. Our study found that omni-channel experiences are popping up everywhere. AI-driven approaches will help you do omni-channel better by unifying all your strategies and customer touchpoints.

“The way I see the year ahead is fragmentation in the marketplace will continue, with the retail media networks and also with video platforms and ad products. But consumers are going to look at it the opposite way and start really minimizing where and when they're consuming,” said Dave Kersey, chief media officer at GSD&M. “There are all these opportunities to reach people, but a transition of people focusing on fewer channels.”  

We can help you deliver right message to reach right customer

The marketing world today is very crowded. Customers are bombarded frequently with the "noise" of different marketing messages. 

To improve your communication strategies, how to cut through the “noise” , stand out and speak louder?

  • What marketing message you can deliver to help align your products with your messaging and carve out a unique space in customer's mind?
  • How to employ an effective marketing communication strategy to convey a particular right message to reach the right customer via the right platform at the right time, to create more shoutout for more leads?
  • With so many competitors in the industry, where is your opportunity to capture customer's attention and give them a reason to choose your brand and products?

After shuffled by the pandemic in these years, marketing is no longer a simple shoutout but a tactical matrix with more challenges. 

What are your company’s top challenges then to reach out customers?
 

  • Reinventing in digital transformation? 
  • Generating traffic and leads? 
  • Proving the ROI of the marketing activities? 
  • Securing enough budget?
  • Identifying the right technologies for company needs? 
  • Using which media marketing tools, apps or softwares? 
  • Integrating the website with AI or ML? 
  • Targeting personalized content for an international audience? 
  • Improving customer experience in global marketplaces?

If you're contemplating on how to navigate in the ever-changing digital landscape and create more leads, our dedicated marketing specialist is very good at this! 

Through integration of the 3 marketing pillars: BRAND, CUSTOMER & BUDGET, we can ensure you:

  • Using marketing channels which will have the same brand perception as yours;
  • Picking channels where your customers are already active; 
  • Choosing a marketing channel that fits your budget;  
  • and reflecting your USP in every message your brand sends out across all communication channels.

Your messages will get to reach your target customers, you can interact with them, engage with them. In the end, it will generate awareness surrounding your brand and turn that recognition into sales.